HIMSS 2025

Driving Impact Through Strategic Marketing & Engagement

I led event planning and product launches for GE HealthCare’s presence at HIMSS. From interactive experiences to thought leadership moments, I partnered with cross-functional teams to deliver measurable results while managing resources strategically. With a focus on high-impact presence that elevates the brand and connected meaningfully with healthcare leaders, the booth drew in over 4,500 visitors.

A man in a suit giving a presentation on a large screen at a conference or event. The screen displays a diagram titled 'The next transformation of the Ultrasound workflow, powered by AI and Generative AI,' showing a cycle from 'Yesterday' to 'Today' to 'Tomorrow.' Several people are seated and listening, with some taking notes or using their phones. The venue is spacious with a high ceiling and digital signage, including AT&T Business, and decorated with large purple reflective spheres.

Theater That Told Our Story

Curated a dynamic lineup of sessions featuring GE HealthCare experts and partners such as AWS. Designed to inspire, educate, and keep our booth buzzing with conversation. Ensured content highlighted innovation, drove booth traffic, and positioned the company as a thought leader in enterprise imaging and AI in healthcare. Collaborated with modalities to create a comprehensive theatre schedule for a cohesive brand story.

A modern exhibition booth for GE Healthcare with multiple digital screens, seating areas, and an avian eye view of the space.

Booth Design & Brand Experience

Ideated and collaborated with agencies to design the booth and create a brand experience that is engaging, memorable, and leaves a lasting impression.

Collaborated with internal teams and external vendors to deliver a streamlined, visually compelling booth experience. Balanced budget considerations with creative elements to optimize ROI and create an approachable, engaging environment.

Two people are engaged in conversation at a GE Healthcare booth featuring a digital display of diverse healthcare professional portraits. The booth has a purple background with white text and graphics, and a sign indicating to tap for an AI portrait, powered by AWS.

Booth Engagements

Launched the AI Experience Booth Activation, where attendees could create personalized AI selfies. This fun, tech-forward engagement not only drove booth traffic but also amplified social media reach through organic attendee sharing.

Group of nine people at a professional event standing in front of a large purple background with white text that says 'GENESIS,' some holding large purple scissors, appearing to participate in a ribbon-cutting ceremony.

Genesis Reveal: Our Media Moment

Drove booth traffic and industry attention with a high-profile product announcement that captured press and attendee interest for GE HealthCare’s first-ever cloud-based portfolio: Genesis. Managed PR, digital campaigns, VIP event and live reveal at the booth.

Group of people at a ribbon-cutting event at a conference, with a purple space-themed backdrop and purple balloons.

Three men in suits participating in a panel discussion at a conference or event. The man on the left is speaking and gesturing with his hand, while the other two are listening, one of them holding a notebook. There is a large digital screen in the ba

A diverse group of people at a technology event or conference, standing and clapping, with booths and screens in the background.

A man is giving a presentation at a conference booth with large purple and silver spheres on the wooden floor, some seated people listening, and a large colorful display with circular diagrams behind him at a busy trade show.

Group of five people sitting and laughing in a conference or trade show setting, engaged in a lively conversation.

Group of five people smiling and making peace signs in front of a large purple GE Healthcare backdrop.

Group of diverse people posing for a photo at a corporate event or conference. They are standing in front of a large digital screen displaying healthcare professionals. The setting appears to be an exhibition or convention center with various booths

A man in a dark suit and tie speaking at a presentation, holding a tablet, with a purple background displaying the text 'GENESIS™ The cloud starts here'.