HIMSS 2025
Driving Impact Through Strategic Marketing & Engagement
I led event planning and product launches for GE HealthCare’s presence at HIMSS. From interactive experiences to thought leadership moments, I partnered with cross-functional teams to deliver measurable results while managing resources strategically. With a focus on high-impact presence that elevates the brand and connected meaningfully with healthcare leaders, the booth drew in over 4,500 visitors.
Theater That Told Our Story
Curated a dynamic lineup of sessions featuring GE HealthCare experts and partners such as AWS. Designed to inspire, educate, and keep our booth buzzing with conversation. Ensured content highlighted innovation, drove booth traffic, and positioned the company as a thought leader in enterprise imaging and AI in healthcare. Collaborated with modalities to create a comprehensive theatre schedule for a cohesive brand story.
Booth Design & Brand Experience
Ideated and collaborated with agencies to design the booth and create a brand experience that is engaging, memorable, and leaves a lasting impression.
Collaborated with internal teams and external vendors to deliver a streamlined, visually compelling booth experience. Balanced budget considerations with creative elements to optimize ROI and create an approachable, engaging environment.
Booth Engagements
Launched the AI Experience Booth Activation, where attendees could create personalized AI selfies. This fun, tech-forward engagement not only drove booth traffic but also amplified social media reach through organic attendee sharing.
Genesis Reveal: Our Media Moment
Drove booth traffic and industry attention with a high-profile product announcement that captured press and attendee interest for GE HealthCare’s first-ever cloud-based portfolio: Genesis. Managed PR, digital campaigns, VIP event and live reveal at the booth.
